Why Talent Branding
The talent of today and future is using social and digital channels to find answers to why you should be their next employer of choice.
- Digital content consumption is now greater than traditional news articles – over 45% content consumed online is via social media
- 80% of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent – LinkedIn
- 73% of millennials found their last position through a social media site – Aberdeen Group
- Employer brands include company website (69%), online professional networks (61%), social media (47%) – LinkedIn
- Your brand is more than a logo—it’s your promise to potential candidates. Your appearance, branding, value proposition, engagement tactics, and employee voice all come together when talent makes the choice – if they want to work with you.
HRBx helps employers build and manage their talent brand. We are passionate about two-way conversations and creating a dialogue that leads to candidate acquisition, workplace engagement and organisational performance. Check out our exclusive website on Talent Branding
You've got the best company culture.
And amazing benefits.
Sigh! But no one knows about it?
Our Process
Our process is based on the insights of our proven 16-point Talent Index Framework. To create Visibility, Impact and Relevance. Our methodology combines science and creativity to deliver a compelling employer brand.
AUDIT
Audit all the existing digital assets such as website and social channels. Assess the gaps.
CREATE
Create a digital roadmap tailored for your business. Identify what channels and content are best suited for your business.
EXECUTE
Execute the digital strategy in phases. For instance, it could comprise creating a brand identity, creating a content plan and amplifying it.